Watch Time

What Does Getting the ”Raw Video Footage” Really Mean? (Episode #55)

Sometimes clients will ask us to deliver their raw footage on a flash or hard drive, thinking their team may want to use it for something else. While we're happy to provide this, we often find that there is confusion about what it takes to work with raw footage and what customers are really getting into. In this episode of Watch Time, Flex Media’s Josh Lawhorn and Bill Baraona discuss what to expect when you receive raw footage from your video production company and what resources it will take to "make the soup" as Josh explains. Check it out and share your additional questions with us below!

HoHow Public Safety and Government Recruitment Videos can Help you Attract the Right Candidates (Episode #54)

People don’t always think about using video in recruiting efforts but it can be a key tool in helping to market to potential applicants by showcasing aspects of your team and organization’s culture. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss how recruitment videos are essential to attract the ideal candidates for your test. With our team’s backgrounds in the law enforcement and military sectors, we can not only create professional videos for public safety clients, police agencies, fire departments, EMS and industry manufacturers and service providers, but also ensure we’re telling the right story to maximize your video’s effectiveness. Check out this episode and find out more about how we can assist with your recruitment efforts.

The Risks of a “Show Up and Shoot” Approach (Episode #53)

Whether you’re a business owner or marketer, you’ve probably had the experience of having a videographer show up to gather B-roll of an event, a new product or your facilities, figuring they would just grab what they could and the footage could be turned into something later. However, this approach doesn’t always foster the best results. Maybe you find that you’re missing something important or the video doesn’t look quite how you wanted it to. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss why planning, again, is crucial for getting quality shots that fit your brand and tell the story you’re looking to share.

How to Use Video to Improve Your Internal Communications (Episode #52)

You may have considered using video in your sales and marketing, but video actually has many uses for internal communications within your company as well. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss how video can be used to onboard new employees, train staff on products and procedures and much more to streamline your internal communications. Watch or listen to learn more!

When to Use AI vs Hiring a Professional Writer (Episode #51)

With the advent of AI tools such as Chat GPT, some companies are considering handing over their writing from humans to robots. But is this really the best decision for your business? In this episode of Watch Time, Flex Media’s Kathie Taylor talks with Laurel Wilder, a communications consultant and former senior director of marketing and communications at College Now, to discuss when to use AI as a tool for your messaging and when hiring a professional writer will help maximize your content's effectiveness. Laurel Wilder on LinkedIn:   / laurelwilder  

Whom are you Talking to? Why Creating a Buyer’s Persona is a Critical First Step in your Marketing (Episode #50)

So you’re ready to dive into social media, video, email, or other marketing. Have you taken a moment to consider whom you’re talking to? Think it’s everyone? Think again before throwing away precious marketing dollars.

In this episode of Watch Time, Flex Media’s producer Kathie Taylor talks with Allison Halco, Vice President of Neighborhood Marketing for Cleveland Neighborhood Progress, which works to revitalize Cleveland neighborhoods by strengthening the community development ecosystem. Listen to learn about the importance of knowing your audience before you start any marketing campaign to maximize its effectiveness. We also discuss why you should hire a professional content creator when you can rely on AI, and when you really need an expert to deliver your message to be successful.

Connect with Cleveland NP and Allison: www.clevelandnp.org  

Connect on LinkedIn: www.linkedin.com/in/allisonhalco/ 

 

Connect with Flex Media: info@flexmediacle.com

To watch the video version of our podcast check out www.Flexmediacle.com/watchtime  

How to Turn Your Side Hustle into a Full-Time Business (Episode #49)

Do you see a need for a product or service in your area of expertise? Not sure how to make the leap from what you’re doing now to turn your vision into a viable business endeavor?

In this episode of Watch Time, Flex Media’s Bill Baraona talks with Ryan Allen of Zero9 Solutions, which designs and produces gear solutions for law enforcement, military, and other safety forces. After serving nearly 30 years in law enforcement, Ryan saw a need for better duty gear. Here’s how he turned his passion into a side gig and finally into a national product offering that’s continued to grow every year. Listen to learn how to take the business in your basement into something bigger based on market need, customer feedback, traditional marketing, online marketing, word of mouth, and more.

Connect with Zero9 Solutions: https://www.zero9solutions.com    

Connect with Zero9 on LinkedIn: https://www.linkedin.com/in/ryan-allen-57b146233/   

Connect with Zero9 on Instagram: @zero9holsters

Connect with Zero9 on Facebook: https://www.facebook.com/zero9holsters/ 

 

Connect with Flex Media: info@flexmediacle.com

To watch the video version of our podcast check out www.Flexmediacle.com/watchtime  

Getting Started with Your Small Business Marketing (Episode #48)

Starting a business is full of challenges. It can be hard to know where to start with your online presence and marketing. This often leads business owners stuck without knowing where to begin.

In this episode of Watch Time, Flex Media’s Bill Baraona talks with Tim Eliopoulos, owner of Delta Strategic, which specializes in wholesale firearms and accessories. Tim launched his business after more than a decade in law enforcement. He discusses that while confusion around marketing can be paralyzing for new business owners, “You gotta do it, just get in and start moving.” Tim and Bill talk about how Tim grew his business from the first steps of starting a website through trial and error in his social media channels without any previous experience in marketing, hoping to inspire you to do the same! Learn some tips and tricks while accepting that done is better than perfect.

Connect with Delta Strategic: www.deltastrategicfirearms.com

www.linkedin.com/in/eliopoulos/ on LinkedIn

@deltastrategicstipping on Instagram

www.facebook.com/deltastrategic on Facebook

Connect with Flex Media: info@flexmediacle.com

To watch the video version of our podcast check out www.Flexmediacle.com/watchtime  

 

Stop Selling and Start Storytelling: A Personable Approach Pays off on Social Media (Episode #47)

Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they talk with Meg Corso, Business Growth Strategist, at her company Exclusively BA. Her team’s unique approach to traditional advertising ensures successful partnerships, brand loyalty, positive experiences, and community development. Are you a small business that is looking to improve your social media presence? Maybe you aren’t even sure where to start. Tune in to learn how an authentic, helpful, personable approach can be effective for engaging with your audience on social media and in doing business in general. Don’t miss the practical advice Meg offers for companies of any size in this episode!

Connect with Exclusively BA: www.exclusivelyba.com

Exclusively BA’s LinkedIn https://www.linkedin.com/company/exclusively-ba/

@exclusivelyba on Instagram

Exclusively BA's on Facebook https://www.facebook.com/exclusivelyba

Connect with Flex Media: info@flexmediacle.com

To watch the video version of our podcast check out www.Flexmediacle.com/watchtime  

2023 Video Trends Decoded: Analyzing Wistia’s 2023 State of the Video Report (Episode #46)

Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they discuss some key findings from Wistia's 2023 State of the Video report and why those findings are important to your video marketing strategy. You will discover some essential statistics and trends shaping video strategy this year, including the best practices for creating engaging content.

Kathie and Bill explore the popular distribution channels of 2023, such as Instagram and TikTok, and offer actionable insights on how to leverage them effectively. Drawing from their experiences at Flex Media, they share unique perspectives and findings to help you enhance your audience engagement and optimize your content strategy. Tune in to stay ahead of the curve and take your videos to the next level.

To download and check out the full 2023 Wistia State of the Video Report, check out this link - https://wistia.com/about/state-of-video

To watch the video version of our podcast check out www.Flexmediacle.com/watchtime