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Supercharged video marketing tips for the savvy small business owner and the modern mid-market professional. Watch Time will discuss hot topics in video marketing, interview professionals from the field, and deliver tips that you can start using today to improve your marketing and sales efforts using video. Hosted by Flex Media’s Kathie Taylor and Bill Baraona.
Episodes
Friday Apr 14, 2023
Friday Apr 14, 2023
In this episode of Watch Time, host Bill Baraona and our returning special guest Najada Davis discuss the wide range of pricing in video production. They explore why some video services cost more than others and how to determine how much your next production could cost. Najada shares insights from his experience running his own video production company, and working with other production companies, and companies in the film industry. Tune in to learn how video production and film industry professionals determine price so you can be more informed the next time you hire a pro to work on your video project.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
Friday Apr 07, 2023
Friday Apr 07, 2023
In this episode of Watch Time, special guest Najada Davis shares his expertise on lighting and its role in telling a compelling story. This is a must-watch episode for anyone unsure of the role lighting plays in the video production process and who wants to understand better how it is an essential tool for storytellers.
As Najada explains, the importance of lighting in video production goes beyond simply illuminating the subject. Lighting can help shape the tone and mood of the video, and can even influence how the audience perceives the subject. In order to create high-quality video content that is consumable and presents the brand in the best possible light, it's essential to invest in the proper lighting equipment and expertise.
Najada and host Bill Baroana will also break down the common questions and misconceptions around the role of lighting in video production, and provide practical tips and tricks for achieving a professional look and feel in your own videos.
Whether you're new to video production, trying to gain more insight prior to highering a professional, or looking to take your DIY content to the next level, this episode of Watch Time is a must-listen for anyone interested in the power of lighting in visual storytelling.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
Friday Mar 31, 2023
Friday Mar 31, 2023
In this episode of Watch Time, Kathie Taylor and Bill Baraona discuss why video doesn't have to be as expensive as you might think. While past episodes have explored why video can be costly, Kathie and Bill explain that there are options for creating high-quality video content without breaking the bank. They discuss DIY videos and offer tips on using your phone, a tripod, and affordable microphones to improve the quality of your videos. They also suggest filming a series of videos in a studio like theirs, where the equipment is already on-site, and it doesn't require as much staff to set up. They discuss the versatility of a studio setting, which allows for customizable backdrops and stock footage or personal photographs if you are looking for ways to create cost-effective video content for your business then you won't want to miss this episode!
Friday Mar 24, 2023
Friday Mar 24, 2023
In this episode, Bill and Kathie discuss the top three fears that businesses have when it comes to creating video content. Whether it's the fear of being on camera, the fear of not having enough resources, or the fear of not getting a return on investment, these concerns can hold businesses back from taking advantage of the powerful tool that is video.
But fear not! Bill and Kathie share their insights and tips for overcoming these fears and creating compelling video content that resonates with your audience. From finding the right video production team to crafting engaging scripts, they provide practical advice that can help any business get started with video marketing.
So sit back, relax, and get ready to conquer your fears and take your business to the next level with video.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
Friday Mar 17, 2023
Friday Mar 17, 2023
Are you curious about what goes into creating a video? Have you ever thought about working with a video production or video marketing company, but don't know where to start? In this episode of Watch Time, we explore the video creation process and what to expect when working with a company like Flex Media.
From the initial discovery meeting to the final delivery and implementation, we'll guide you through each step of the process. Join us as we explore video strategy, pre-production, on-site production, post-production, and more. Whether this is your first time navigating the video creation process or you've worked with a video marketing company before, we'll show you how Flex Media handles each stage to ensure you know what to expect the next time your company creates a video.
Friday Mar 10, 2023
Friday Mar 10, 2023
In this episode, we sit down with Jim Cermak, founder of Trade Show University, to discuss how exhibitors and show organizers can maximize their ROI at trade shows through effective video marketing.
With over 30 years of experience in planning and exhibiting at trade shows, Jim knows the ins and outs of this powerful marketing tool. He'll be discussing the common mistakes companies make when investing in trade show marekting and how to avoid leaving money on the table. Jim will also be sharing his tips for creating attention-grabbing videos that not only draw in attendees, but also effectively convey your messaging.
If you're looking to up your game at trade shows and see a better return on investment, this episode is a must-listen. Tune in to learn from Jim's wealth of experience and expertise in the trade show industry.
Links from the Show:
Trade Show University - https://tradeshowu.biz
Trade Show U LinkedIn - https://www.linkedin.com/company/trade-show-university-podcast/
Jim's LinkedIn - https://www.linkedin.com/in/jimcermak/
#TradeShowTips #TradeShowMarketing #VideoMarketing #Videostrategy
Friday Mar 03, 2023
Friday Mar 03, 2023
Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick and Vanessa Zangardi of Zangardi Studios, share their insights and experiences with these indirect marketing strategies that focus on offering valuable content to drive long-term demand. They explain the difference between lead generation and demand generation, and how to create valuable native content for various social media platforms to reach your target audience. Learn about the impact of video content on these strategies, and how to create a smart marketing strategy that drives business growth. Tune in to this informative podcast to gain valuable knowledge about the dark side of marketing.
Links from the Episode:
Zangardi Studio - https://zangardi.com/
Vanessa Zangardi - https://www.linkedin.com/in/vanessazangardi/
Patrick Zangardi - https://www.linkedin.com/in/patrickzangardi/
To watch the video version of the podcast or send us your questions, visit https://flexmediacle.com/watchtime
Thursday Jun 03, 2021
What is Video Marketing: Decoding a Commonly Used Buzzword (Episode #33)
Thursday Jun 03, 2021
Thursday Jun 03, 2021
In this episode of Watch Time, we discuss what video marketing actually is by breaking down the article that our co-host Bill Baraona wrote for Videomaker Magazine called "Video Marketing: What, Why, and How." Many of you have probably heard the term used by numerous people but what does video marketing mean and how can you start implementing it into your content today to see better results the next time you create a video? Answers to these questions and more in episode 33 of Watch Time, so sit back, grab a cup a coffee and let Kathie Taylor and Bill Baraona help you level up with the power of video!
Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
Bill's Videomaker Article: https://www.videomaker.com/how-to/profitmaking/video-marketing-what-why-and-how/
Flex Media's Instagram: https://www.instagram.com/flexmediacle/
Wednesday May 19, 2021
Creating DIY Video Content: The Importance of Know, Like, and Trust (Episode #32)
Wednesday May 19, 2021
Wednesday May 19, 2021
In this episode of Watch Time, we talk with Brian Butkowski, founder and principle brand strategist at Bomb Image. Brian shares with us how he creates DIY video content for his brand, and how it has helped him grow his network while promoting his clients. Brian also shares with us the importance of building a brand that people know, like, and trust and how video has played a role in him being able to do that. As a bonus Brian also shared with us his experience with Clubhouse and how he has been able to grow his knowledge and connections from being and early adopter of the platform.
To get the links from the show, an overview, and to learn more about Brian Butkowski make sure to check out the show notes page. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/episode-32/
Wednesday May 12, 2021
Virtual or in Person? The Future of the Event Industry with Jim Cermak (Episode #31)
Wednesday May 12, 2021
Wednesday May 12, 2021
In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast, and discuss the future of events now that some COVID19 restrictions are starting to get lifted. We asked Jim how video's role has changed in virtual events since the beginning of the Pandemic in March 2020 up until now. Jim also gave us a great overview of some of the platforms and strategies being used by some the top dogs in the trade show world today. Make sure to stick around until the end to get Jim's predictions on the future of trade shows and how long you can expect to see virtual events. Grab a notebook, a cut a coffee, and get ready to get your PHD in trade show ROI from the master of trade show marketing, Jim Cermak!
To get the links from the show, an overview, and to learn more about Jim Cermak make sure to check out the show notes page. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/watch-time-blog/