Watch Time

Understanding Website Basics (Episode #65)

In the digital age, your website is like your storefront. It’s typically the first place people go to learn about what you do and how you do it, as well as to assess your credibility. In this episode, Flex Media’s Bill Baraona sits down with website design expert Adam Corrao of Glass Pixel Creative to discuss the basics of getting your website off the ground. Whether you’re a small business or a marketer at a larger company, you won’t want to miss these tips.

Lights. Camera. Wardrobe? Why Style is Important to Video Strategy (Episode#64)

You've got your product/service messaging down on paper, but what about when it comes to how your representatives and set will look when it comes time to record? In this episode, Megan Hurley of Style Counsel discusses how wardrobe, hair/makeup and set dressing can make a difference in the look and feel of your videos.

Tips for DIY Video Production and Editing (Episode #63)

In this third and final part of our series on user-generated content, Flex Media's Bill Baraona and Josh Lawhorn wrap up with some advice for video production and post-production.

How to Simplify Planning Your Own Content (Episode #62)

In the second of our three-part series, Flex Media's Bill Baraona and Josh Lawhorn discuss user-generated content. Like most things, producing regular content is easier when you take time to plan. Listen to catch some practical pre-production tips.

Why your business needs to create its own content (Episode #61)

In the first of our three part series, Flex Media's Bill Baraona and Josh Lawhorn discuss user generated content. Tune in to learn why your business should be generating some of its own content, and subscribe so you don't miss the next two episodes that will cover how to go about planning and producing it.

3 Audio Misconceptions (Episode #60)

Flex Media's Bill Baraona and Liz Ward discuss how considering aspects such as shooting location and music selection can make a huge difference in your audio and impact the overall quality of your video.

Making a Big Impact with a Small Marketing Team (Episode #59)

With tradeshows, digital campaigns, website launches, social media and more, how can small marketing teams keep up with increasing responsibilities while supporting their sales teams and helping companies stay competitive? Since we know many of our listeners are feeling this pressure, we brought in the ASG (a Cleveland-based manufacturing company) team of two to discuss how they divide and conquer to lead their company to success. Hear more from Senior Marketing Manager Kelly Samardak and Digital Marketing Specialist Katherine Simmons in this episode.

How a Documentary Can Help Tell Your Story (Episode #58)

While you may know the Flex Media team for our corporate video work, we also have experience with documentaries. On this episode, Josh Lawhorn and Kathie Taylor discuss how organizations can benefit from documentaries through the power of storytelling and bring attention to their cause.

What Businesses Get Wrong About Video Length (Episode #57)

In the world of content creation, video length is perhaps the most misunderstood aspect. Many businesses often find themselves at a crossroads, wondering whether their videos should be shorter for higher engagement or longer to provide more in-depth information. But the truth is, there's no one-size-fits-all answer. The ideal video length depends on various factors, including your target audience, the nature of your content, and your platform.  In this episode, the Flex Media team helps dispel the misconceptions about video length, debunk common myths and offer insights.

Where to Find Video Inspiration (Episode #56)

Video involves a creative process. Like all creative endeavors, sometimes it can be difficult to think of topics, different shots or other elements that could make your video more engaging. Whether you’re creating your first video or looking to switch up what you’ve been doing, and whether you’re working with a video production team or doing some DIY, staying inspired is important to creating effective content. In this episode of Watch Time, Flex Media’s Josh Lawhorn and Bill Baraona discuss where they find inspiration to hopefully encourage you to discover and document great video ideas too! Check it out.