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Supercharged video marketing tips for the savvy small business owner and the modern mid-market professional. Watch Time will discuss hot topics in video marketing, interview professionals from the field, and deliver tips that you can start using today to improve your marketing and sales efforts using video. Hosted by Flex Media’s Kathie Taylor and Bill Baraona.
Episodes
7 days ago
7 days ago
Business owners know how important it is to retain and attract new customers, but with so many digital and traditional marketing options, how do you make sure you're choosing the right tactic to ensure your message stands out and reaches your target audience?
In this episode we speak with Amy Mucha, Owner and Chief Pop Artist at Daisy Pops to learn how this math teacher turned cake pop entrepreneur has been able to grow her followers and business with marketing.
Friday Mar 08, 2024
Your Roadmap to Trade Show Success - Part 2 (Episode #71)
Friday Mar 08, 2024
Friday Mar 08, 2024
We continue our conversation with Jim Cermak, host of Trade Show University podcast, about how to make conferences more effective for your company.
Thursday Feb 29, 2024
Your Roadmap to Trade Show Success (Episode #70)
Thursday Feb 29, 2024
Thursday Feb 29, 2024
Jim Cermak, host of Trade Show University podcast is back with more secrets to make conferences more effective for your company. Listen to this episode for his Roadmap to Trade Show Success.
Thursday Feb 22, 2024
How to Cut through the Noise with these “Four E’s of Video Content” (Episode #69)
Thursday Feb 22, 2024
Thursday Feb 22, 2024
It’s 2024 and it’s no secret that there’s more video content out there than ever before. With so much saturation, how do you cut through the noise and give your videos the chance to stand out? Listen to this episode in which we describe 4 characteristics to keep in mind when you’re mapping out your video strategy.
Thursday Feb 15, 2024
How to Explain to Your Boss Why Buyer Personas are Important (Episode #68)
Thursday Feb 15, 2024
Thursday Feb 15, 2024
We’ve talked about them before (and we’re sure we will again) but buyer personas are critical for refining your messaging and sales. Still, we know that many marketing teams get pushback when they try to narrow their target audience down from “everyone.” Here are some tips on how you can explain why developing buyer personas can actually make your sales strategy more effective.
Monday Feb 12, 2024
Monday Feb 12, 2024
If you're wondering if you should hire a professional videographer or create your own content, you're not alone. Actually, the answer isn't so black and white. Listen to this episode to learn how a healthy video strategy uses a mix of both.
Wednesday Jan 24, 2024
Common Website Misconceptions (Episode #66)
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
In this episode, Flex Media’s Bill Baraona continues the conversation with website design expert Adam Corrao of Glass Pixel Creative (from episode 65 on Website Basics) to discuss common website misconceptions and how to overcome them.
Thursday Jan 18, 2024
Understanding Website Basics (Episode #65)
Thursday Jan 18, 2024
Thursday Jan 18, 2024
In the digital age, your website is like your storefront. It’s typically the first place people go to learn about what you do and how you do it, as well as to assess your credibility. In this episode, Flex Media’s Bill Baraona sits down with website design expert Adam Corrao of Glass Pixel Creative to discuss the basics of getting your website off the ground. Whether you’re a small business or a marketer at a larger company, you won’t want to miss these tips.
Thursday Jan 11, 2024
Lights. Camera. Wardrobe? Why Style is Important to Video Strategy (Episode#64)
Thursday Jan 11, 2024
Thursday Jan 11, 2024
You've got your product/service messaging down on paper, but what about when it comes to how your representatives and set will look when it comes time to record? In this episode, Megan Hurley of Style Counsel discusses how wardrobe, hair/makeup and set dressing can make a difference in the look and feel of your videos.
Thursday Jan 04, 2024
Tips for DIY Video Production and Editing (Episode #63)
Thursday Jan 04, 2024
Thursday Jan 04, 2024
In this third and final part of our series on user-generated content, Flex Media's Bill Baraona and Josh Lawhorn wrap up with some advice for video production and post-production.